Strategic partnerships

Through strategic partnerships, we pioneer the future of audio excellence. In 2020 we partnered with the Austrian vinyl recorder company to revolutionize home vinyl record production.

The Vinyl Alliance Foundation

Vienna, February 4, 2020: The Vinyl Alliance is a new industry organization dedicated to promoting awareness of vinyl records and composed of manufacturers, dealers, record companies, and other interested parties.

The goal of the Vinyl Alliance is to strengthen the position of vinyl records in a digital world. The Association will offer global visibility and valuable services to the industry as a whole, as well as to its members, by pooling resources in research, quality, and marketing activities. Board members, from the left to the right → : Board Member Kurt Van Scoy, Audio-Technica Board Member Nike Koch, Sony Music Entertainment Board Member Leif Johannsen, Chief Acoustics and Development Ortofon A/S President Günter Loibl, Rebeat Innovation GmbH Treasurer Thomas Neuroth, Rebeat Innovation GmbH Secretary Mickie Steier, Masterdisk USA Vice President Michael Hosp, kdg mediatech GmbH.

Phono Cut

Ortofon joins the new Austrian vinyl recorder company PHONOCUT to further develop high quality home vinyl recording. 63 years after the introduction of the first stereo cutterhead in 1957, Ortofon collaborates with PHONOCUT to develop a revolutionary approach to record production, bringing the art of cutting high quality vinyl records to the homes of around the world.

Ortofon’s Chief Officer of Acoustics and Research, Leif Johannsen, actively joins the international PHONOCUT development team to contribute Ortofon’s expertise in High-End audio hardware development, production, and quality control. Leif Johannsen will participate in the final stages of PHONOCUT’s first generation home vinyl recorder to be shipped in 2021.