Brand
Identity
A clear and consistent visual identity ensures strong brand recognition across digital, print, and physical touchpoints.
01 | Colours
Primary Brand Colour
Pantone®: 187 CCMYK: 0 / 100 / 80 / 20 (defined value)
RGB: 166 / 25 / 46
02 | Logos
Primary logo in colour.
Secondary logo with pay-off in colour.
Primary logo in black.
Secondary logo with pay-off in black.
White logo version for use on dark backgrounds.
Secondary white logo version for use on dark backgrounds.
03 | Typography
Used for printed materials, including brochures, advertisements, packaging and other physical applications.
Digital
Used for digital applications, including websites, interfaces, social media and digital communications.
Internal
Used for internal communication, including emails, presentations and internal documents.